How far would you go to get a discount? Maybe peeing on a magazine is your thing.
IKEA has a discount available for women who are expecting and all you have to do is pee on the ad!
By peeing on the ad you are essentially taking a pregnancy test. If it comes out positive the discounted price will become visible on the magazine.
Now if you are grossed out, don’t worry this will only be available in Sweden, but for those trying to get a free pregnancy test you may have to travel to get it.
This four month ad development was created by Åkestam Holst ad agency and Mercene Labs.
I guess they forgot that there are other ways of expecting a child such as; adoption or surrogacy, what happens for them?
We would love to hear your thoughts by commenting below